Abu Dhabi (Etihad)
The Environmental Protection Agency – Abu Dhabi (EAD) announced yesterday that they won the gold award in the category “Best use of social media – small budget (less than $ 20,000) at the MENA award ceremony in 2021 held at The Westin Dubai Mina Seyahi Beach Resort & Marina ..
The Authority won the award for its creative content production through its social media channels, which were created to highlight its role and efforts in collaborating with its strategic partners at local and national level. Its social platforms help raise environmental awareness through digital campaigns it organizes to educate different sections of society and motivate them to contribute to the efforts to protect the environment, by highlighting the key activities and events in which they can participate.
The authority also uses its channels on social media to inform the public about the importance of preserving the environment, inspiring them through creative content and presenting success stories, priorities and the most important environmental issues that the authority focuses on. Dr. Sheikha Salem Al Dhaheri, Secretary General of the Environmental Protection Agency – Abu Dhabi, said: “The Authority seeks not only to protect the environment, but to promote sustainability and highlight the importance of preserving the natural environmental heritage among various groups in society through effective communication and development of innovative and attractive digital content.
Due to the precautions taken with the spread of the “Covid-19” pandemic, many of our activities, initiatives and even our policies have stopped. Our main goal during that time was to encourage our community to stay connected to nature during the shutdown period through our digital channels. Once those safeguards were lifted, it was necessary to lead our audience to return to connect with nature through innovative initiatives that interest them, and we achieved all this by sharing content across our social media platforms. “
She added: “Winning the MENA Digital Award is a testament to our success in preparing digital content that enabled us to attract and engage our communities through social media, which is the most important platform for communication with future generations. Young people is one of our most important partners that we seek to train to be future leaders and more involved in preserving the environment. ”
4 million for social media
During 2021, the authority recorded more than 4 million appearances on social media, in addition to recording 1,641 attendance at virtual environmental sessions organized by the authority and 145,491 interactions, in addition to a 77 percent increase in the number of followers. Despite the limited budget we set aside for social networking sites, the Environmental Protection Agency – Abu Dhabi also saw a 41.2% increase in the number of posts on Instagram in the same period. The Middle East and North Africa Awards 2021 are dedicated to promoting digital innovation and media in the Middle East and North Africa region. The award is the first award to honor the digital effort in the region.
