Playbrary is available globally in more than 50 languages. The NLB is working directly with schools and libraries to entice young gamers and partnered with game influencer on Twitch to share their favorite books.
“Advanced AI models like ChatGPT don’t yet have a mind of their own,” Louis tells Muse. “The engineering and training of such tools is a novel area that requires substantial experimentation.”
CREDITS
Client: National Reading Movement, National Library Board, Singapore Programme Director: Chris Koh
Senior Manager/Senior Librarian: Ilyani Suhaimi,
Manager: Jennifer Tan
Agency: LePub APAC
Global Chief Creative Officer: Cristiana Boccassini
Chief Creative Officer: Mihnea Gheorghiu
Executive Creative Director: Cyril Louis
Executive Creative Director: Andrey Tyukavkin
Creative Director: Sergey Mast
Head of Creative Technology, Publicis Groupe APAC: Laurent Thevenet
Associate Creative Director: Mark Peeters
Associate Creative Director: Robert Nelk
Associate Creative Director: Yuste De Lucas
Associate Creative Director: Rudy Zulkifly
Design Director: Oscar Gutierrez
General Manager: Hanh Kanssen
Senior Project Manager: Farhan Wahab
PR: MSL Singapore
Director: Karen Yap
Consultant: Thiviya Suria Associate: Isha Meleth
Associate: Jee Soo Kim Associate-in-Training: Regine Seow
