Al Masaood Automobiles introduces new ‘Al Masaood Confidence’ programme to address evolving customer needs

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Customers can drive away a brand-new car from AL Masaood Automobiles and
enjoy a 15-day satisfaction guarantee together with a range of other exclusive
benefits.

Abu Dhabi, August
24, 2021—
Al Masaood
Automobiles, the authorized distributor of Nissan, INFINITI and Renault in Abu
Dhabi, Al Ain and the Western Region, launched its special ‘Al Masaood
Confidence’ programme. The programme is rolled out to boost trust and
confidence by allowing customers to ask for a replacement of their new vehicles
within 15 days from the date of purchase.   

Under the
program, car buyers can enjoy a 15-day satisfaction guarantee when they buy a
new car from Al Masaood Automobiles. In case they are not fully content with it
during this period, customers can simply drive away with another car of their choice.

In addition,
‘Al Masaood Confidence’ offers customers the option to get up to seven years
warranty on their purchased vehicle. The offering reflects the results of a
survey conducted by the company showing that around 62 per cent of its
customers plan to keep their newly bought cars for five years or more. The same
survey results also revealed that 65 per cent of Al Masaood Automobiles’ customers
choose to take its largely popular extended warranty options.

Irfan
Tansel, CEO of Al Masaood Automobiles, said: “The ‘Al Masaood Confidence’
programme is our response to the ever-evolving personal needs of our target buyers.
It reflects how we continue to prioritise their satisfaction and happiness. We
will not stop from striving and innovating to provide them with a range of
value-added options and solutions that best suit their needs. This is part of
our unwavering commitment to deliver top-level experience to our customers and
ensure a seamless and delightful journey with us.”

“The
programme indicates that we are continuously stepping up our efforts to make
our customers feel more confident with their newly purchased car models and
brands. It falls within our efforts to foster stronger trust relations between
our organisation and our customers, and give our clients peace of mind with
every transaction,” Tansel added. 

Other
benefits exclusively offered by Al Masaood Automobiles under the programme
include roadside assistance services together with an exclusive employment
payment protection plan as an added option. The employment protection plan is
an innovative solution launched by the company to anticipate future customer
requirements, most especially in post-pandemic times. Under this protection, the
customers will get insurance coverage that will pay their monthly instalments up
to four months in case they were made redundant by their
employers
.