Boomtown Productions creates a series of encapsulating films for LG

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@boomtown_productions works with @lggulf to create emotional stories of different characters portraying the different cultures in the UAE through their favourite pieces of clothing. #shareyourstory #emotions #clothes
A post shared by Campaign Middle East (@campaignmiddleeast) on Nov 3, 2020 at 5:04am PST

Brand: LG

Product: AI DD Washing Machine

Produced by Boomtown Productions

Agency: HSAd

Approach:

I wanted to make a set of emotionally rich and encapsulating films yet simple and straight to the point. To tell the story of my character’s favourite piece of clothing giving c