Dubai, October 27, 2021: Brazil Pavilion spread over 4,000 Sq.m in the
Sustainability District of Expo 2020 Dubai has registered a robust visitor flow
attracted to the Latin American country’s presentation of immersive experience
of biodiversity and business potential.
In a statement, the Brazilian
Export and Investment Promotion Agency (Apex-Brasil), said the pavilion has
clocked over 200,000 visitors in less than a month ever since the opening of
the Expo 2020 Dubai on October 1, 2021. Apex-Brasil is the nodal agency
managing the country’s participation at the Expo.
“It has been a hectic time for us
with a mix of business and leisure visitors attracted to what we have laid out
at the pavilion. From what we could gauge from visitor responses, the
experience they had at our pavilion was unique and stunning,” said Raphael
Nascimento, Pavilion Director for Brazil at Expo 2020 Dubai.
A four-member family from London,
UK, visiting the Expo marked the 200,000 visitor record at the pavilion. The
family joined the celebration with the pavilion director and staff members.
“We got surprised and felt extremely happy to be part of this celebration.
We are also happy to receive a goodie bag with some good gifts from the pavilion,”
the mother from the family quipped.
One of the main themes of the
Brazil Pavilion is biodiversity which the country has highlighted to
communicate the conservation endeavors of the country and commitment to
environment and climate change mitigation.
On the business front, Brazil is
also offering potential opportunities in investment and trade across key
verticals such as food, travel and tourism. “We have had healthy inquiries from
the business community in the region for partnerships and these early leads
indicate a fruitful participation ahead,” added Nascimento.
The Brazil pavilion built at an
investment of US$20 million weaves aesthetics and architecture to offer a rich
experience. The pavilion uses 140 giant projectors to project video images of
Brazilian forests, rivers, urban centres, food and culture on translucent
membranes on the pavilion’s interiors.
The pavilion which evokes the
experience of Amazon rainforest in Dubai has a shallow water blade occupying
across half of its area.
