Dubai, January 25, 2022: Brazil today said its pavilion at the Expo 2020
clocked one million visitors since the start of the global event in October,
opening up significant opportunities for the country to showcase business and
investment potential to trade visitors and leisure and tourism attractions to
general visitors.
“We are very much buoyed
by the rising number of visitors and reaching the one million milestone. We
believe that this has happened because of the innovative and immersive concept
behind the Brazilian pavilion showing the diversity the country has to offer,
both in business as well as leisure and entertainment,” said Elias Rodrigues
Martins Filho, the Commissioner-General of Brazil at Expo 2020 Dubai.
The 4,000 Sq. m Brazil
Pavilion in the Sustainability District presents an aesthetic blend of
architecture and immersive technology that brings to life Brazilian attractions
to the fore with the help of 125 giant projectors. The interior of the pavilion is
made of translucent membranes on which video images of Brazilian forests,
rivers, urban centres, food and culture are projected.
A statement from the
Brazilian Export and Investment Promotion Agency (Apex-Brasil), the nodal
agency managing the country’s participation at the Expo 2020 said the one
million visitor was the English
– Brasilian tourist Costa Van
Heeswijk’s family which is planning to move to Dubai. The pavilion awarded them with an amazing dinner at
their restaurant Nossa.
“We had a steady flow of
trade visitors, opening up opportunities for Brazilian businesses participating
at the Expo to explore trade and investment partnerships, meeting our key and
strategic objective of presenting Brazil – the country’s business and
investment potential and tourism – to a global audience,” said the Commissioner-General
of Brazil at Expo 2020 Dubai.
The key thematic
attractions of Brazilian pavilion include biodiversity and showcasing the
country’s endeavors in nature conservation, environmental focus and
contribution to climate change mitigation. Brazil is also presenting the
country’s potential in investment and trade across key verticals such as food,
travel and tourism.
The pavilion evokes the
experience of Amazon rainforest in Dubai has a shallow water blade occupying
across half of its area.
