Representational Image One of the largest banking groups in the Middle East, Emirates NBD has launched a platform that allows clients to monetize their personal data, and to encourage the development of new and innovative business models. The Emirates NBD is the Official Banking Partner of Expo 2020 Dubai. The Personal Data Economy concept enables digitally active individuals to manage their personal data as a valuable asset, with Emirates NBD acting as an intermediary to negotiate contracts on aggregated anonymized data and connect them with the proper companies and data pools with whom to collaborate. According to the statement, “After a customer partners with a brand, they can choose which data points they want to share in exchange for cash, discounts or loyalty points, while Emirates NBD continues to manage the agreements with full disclosure.” Abdulla QassemGroup COOEmirates NBD “Through a data bank built on the same trust and secure infrastructure that customers place in the bank to safeguard their money, we offer a proposition to safely aggregate and anonymize customer’s data, connect them with the right brands and relevant data pools to partner with, in a bid to monetize their data for their personal benefit. Our concept supports Expo…
