Giorgio Armani organized a fashion show in Dubai as part of Expo 2020. Giorgio Armani
To celebrate the 10th anniversary of the Armani hotels in Dubai and Milan, Giorgio Armani hosted an event in Dubai on Tuesday night which included a runway show featuring the men’s and women’s collections of the Spring / Summer 2022 brand and a selection of Armani Priv looks. Haute Couture for fall. / Shine Winter 2021/22 Collection.
The show, held at the Armani Hotel Pavilion, was followed by an after-party for 400 guests that included a performance by Coldplay frontman Chris Martin.
I am happy and proud to be here today: the Middle East is the cradle of a new concept of luxury, synonymous with evolution and continuous experimentation which still draws on the roots and magic of a culture rich and deep to give life to a new energy creation, said Giorgio Armani.
The event was held in conjunction with Dubais Expo 2020, which kicked off on October 1.
Learn more:
The real reason why luxury brands invest in the Dubai exhibition
Chanel, Cartier and Armani are focusing on Dubai as it hosts the global exhibition, but most brands need more comprehensive localization strategies in the Gulf to take full advantage of the post-pandemic repatriation of luxury spending.
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