Hub71 launches new value creation programme to enable global tech startups to grow

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UAE – Mubasher: Hub71, Abu Dhabi’s global tech ecosystem, has launched a new value creation programme to enable tech startups around the world to sustainably grow and increase their access to markets.

To introduce the programme, Hub71 started a four-month roadshow across Abu Dhabi to explore collaboration opportunities with leading Abu Dhabi corporates, according to a press release on Tuesday.

Aiming to strengthen the emirate’s digital transformation, the roadshow has focused on assets namely under Mubadala Investment Company and ADQ, as well as local and federal government agencies.

Meanwhile, the global tech ecosystem has embarked on a new annual partners challenge, “The Outliers”, based on its Corporate Engagement programme, to search for the boldest and innovative ideas to solve real challenges.

Hence, Hub71 is cooperating with Etihad Airways, Department of Health Abu Dhabi, Thales, Mastercard, ADCB, and Mashreq Bank to attract startups across the world to the challenge.

Through The Outliers, Hub71 will help corporates and government partners to choose startups and technology enterprises to enable them to solve their business challenges and enhance their operational plan.

The CEO of Hub71, Hanan Harhara Al Yafei, said: “Together, we can influence a shift in mindset away from the traditional way of doing business to embracing a more risk-taking approach that promotes innovative corporate strategies.”