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It’s rare that a corporate extends its vision beyond the brand to public life in a meaningful way. For Abu Dhabi-based IT major Injazat, Liwa helped to articulate it through a video featuring Faris Alzaabi, UAE’s first international triathlete. The company has been sponsoring Alzaabi – walking their talk – and the video captures the finer moments in the athlete’s professional life. Shot exclusively in Abu Dhabi where Alzaabi trains, it’s backed by his endearing voice over talking about his dreams and how Injazat is empowering them. Liwa’s video demonstrates how the company’s vision is being translated into reality
