When art and beauty come together, you can be assured of a beautiful creation. Minus 417, is a global skincare brand founded by Moty Fridman, Founder and CEO and a Sculptor! His passion for all things beautiful and creative coupled with his innate business sense helped him create an exclusive line of vegan and cruelty-free skincare line using natural active components and minerals from the lowest place in the world, the Dead Sea. We meet Moti and find out more about this exclusive brand that is now available in UAE.
We all know that the Dead Sea is known as the Fountain of Skin Youth. From ancient Egypt up to this day, the Dead Sea mud has been proven to have numerous beneficial effects on human skin. It is known to be the Earth’s largest natural spa and Minus 417 has tapped on this health-enhancing oasis to source minerals from 417 m below sea level, to create skincare products that transcend continents and cultures.
The Dead Sea is an abundant source of minerals but it’s their composition that makes it so unique. The brand believes in using a special set of ingredients such as the Vitamin Miracle Complex, which is made up of essential and stable vitamins. When used regularly, it helps to improve the mineral balance of the cells and over time you’ll notice that your skin yields not only a beautiful glow but an improved texture too.
USP of Minus 417
“Minus 417 collections were designed to create happiness. We use minerals and mud from the Dead Sea which are known for their healing properties for the skin, we use them in a creative way with additional precious ingredients that were clinically tested to create immediate results”.
-417 is made from a precious mineral complex and natural active components like moisture-balancing minerals from the Dead Sea, energizing vitamins and unique plant extracts, designed to regenerate skin cells and help prevent signs of ageing. This paraben and mineral oil-free range is designed for all skin types, including sensitive skin. Precious mud, crystal minerals and essential aromatic oils are selectively chosen and formulated with the most legendary ingredients nature has to offer, to heal your body and mind.
Dead Sea product benefits
These days people are looking to go back to nature when it comes to their skincare; embracing the earth’s natural ingredients wherever possible. One such essential mineral comes from the famed Dead Sea. For decades, many have travelled far and wide to visit what is deemed as the world’s largest natural spa in the world, for its various health and beauty benefits which come from its unique mineral composition of water, mud, and atmospheric pressure. From the reduction of inflammation and cellulite to the various anti-aging and brightening properties, this beauty wonder is a highly underrated ingredient and the new ‘must-have’ skincare essential. The minerals from the Dead Sea are known for their healing, relaxing and balancing properties to the skin. The mineral and the mud are rich with essential minerals that cannot be found in any other sea in the world and is 10 times more concentrated.
Some of the must have products from Minus 417
Time Control Active Serum – The ideal light texture serum that calms the skin, rejuvenates the skin and improves effectiveness of every moisturizer
Time Control Firming Cream – Light texture day and night moisturizer that improve skin appearance with glow and lightening effect
Immediate Miracle Wrinkle Filler– The best seller of -417 collection that immediately fixes wrinkles, fine lines, scars and open pores, making the skin flawless and most importantly it gives a rejuvenating and firming action.
How does your artistic sense influence the way you create the products?
Moty’s passion for his work and his philosophy extend to beauty and beyond. As an artist, his sensitivity to the world and people around him inspired him to create better skincare products as tools to enable women to feel beautiful. -417’s products are like tools to create that beautiul work of art – YOU!
“Each of my products is an art creation, like a lovely piece of art that makes people happy when they can have it, my products make my costumers happy when it’s being used”.
Skincare tips for UAE climate:
Cleansing is very important.
Use a peeling mask regularly.
What we loved:
MINUS 417 Instant Miracle Recovery Mud Mask 50ml
This is a one of a kind mask for a vivid and shiny look. It contains mud and minerals from the Dead Sea mixed with chamomile flower oil, Vitamins A and B, honey, evening primrose oil, cacao seed butter, almond oil and borage seed oil. Recovery Mud Mask makes your skin softer, smoother and helps to combat wrinkles by providing moisture to your skin. In addition, it reduces redness and promotes skin cell renewal. The mask has a unique removal method : MAGNET REMOVAL!!!! You apply the mask and no messy removal! Just move the magnet across the face and the mask clears up! Voila!!!!
Minus 417:
Launching in the Middle East for the first time, -417 (Minus 417), aims to provide natural and effective skincare products, utilizing the essence of Dead Sea minerals within the range. With the endless benefits in mind, -417 combines modern luxe skincare with ancient natural active ingredients sourced from the Dead Sea to promote flawless skin.
-417’s internationally best-selling products are all vegan, naturally sourced, 100% recyclable, and are packed with beneficial ingredients for a spa-like experience.
-417 will be bringing to UAE the best sellers including the Radiant Intense Cream, packed with plant extracts such as Rose Canina Oil, Jojoba Seed Oil and powerful dead sea water and minerals. Other products include the Absolute Mud-SOS Skin Relief Cream and Firming Radiant Mud Mask that comes with soothing and calming effects of red and white clays to give you renewed and healthy skin all week long!
In efforts to give back, -417 is a proud partner with the Dead Sea Revival project. Donating proceedings to save the Dead Sea and raise awareness to the declining sea level.
-417
is available at FACES UAE Stores in Yas Mall and Springs Souk as well as the Jumeirah
mall -417 Experience Podium. -417 is also available online on www.faces.com.
For
more information, please visit www.minus417.com
Instagram: https://www.instagram.com/minus417arabia/
