Starting from November 14th, visitors to the G42 Al Wasl Show at Expo 2020 Dubai will embark on a curved journey from the DNA cell level to the spectacular surface of Mars. The immersive experience company Pixel Artworks and the Re brand collaborate to create M&C Experienced expert of Saatchi Group.
The visually stunning show “Mind Bending Vision” showcases the breathtaking scale and potential of artificial intelligence. Telling through the lens of artificial intelligence-at each stage of the journey, from the internal space to the external space, to show the audience how artificial intelligence affects our world. From the very beginning of life, the DNA strand will engulf the audience, then enter the cell level, enter the neuron tunnel, and finally the journey through the human body ends in the eyes. The audience will watch the world through the human eye and seamlessly switch to watching the world enhanced by artificial intelligence. They were then pushed into space and returned again through the lens of artificial intelligence.
The exhibition will be held at Al Wasl Square in the center of the Expo 2020 venue. The 130-meter-high 67.5-meter dome is the world’s largest 360-degree indoor projection device. Composed of 252 projectors, 2530 grid LED lights, 16 media servers and the world’s largest immersive audio system, the audience will be fully immersed in the experience. Using the 27.1 space sound system, the custom composition created by Zelig Sound will fill Al Wasl with the sounds of bustling roads, trees in the wind, airplanes and meteoroids, allowing viewers to explore the full potential of artificial intelligence in greater depth.
Riaz Farooq, creative director of Pixel Artworks, commented: “Content tells the story of a world in which the joint efforts of humans and artificial intelligence technologies have opened up unimaginable possibilities. Let people understand G42 and its partners to discover AI The mission of true potential is very important. We strive to reimagine the concept created by Re-agency and integrate it into a 360-degree projection program. When all the elements of the performance are in harmony, they will become a playground for the senses of the experiencer.”
Alex Athorpe, Managing Director of Pixel Artworks in the Middle East, commented: “Expo 2020 is now a place for innovation and technology, so it is an extraordinary opportunity to be able to lead the audience on a journey of artificial intelligence in Al Wasl. Al Wasl Square is the venue of Expo 2020 The center is a suitable place to display these contents.”
The G42 Al Wasl Show lasts 5 minutes and will be held from Sunday, November 14, 2021 to Thursday, March 24, 2022, with 14 shows in a 10-day sequence.
