New shareholder, new boss, new strategy.
This is more than a page is turned for Zilli.
The luxury house for men, known for its leather jackets euros to 9000, has just been taken to the bar of the Commercial Court of Lyon by Negma Group investment fund, based in Dubai.
This, combined with Futuro all’Impresa (ISP), an expert in corporate turnaround in difficulty, was appointed head of Zilli Giuseppe Di Nuccio, a fifty past Jill Sander, Burberry, Prada and Giorgio Armani.
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Founded in 1970 by Alain Schimel after his takeover of the workshop of an Italian tailor based in Lyon, Teofilo Zilli, in the 1990s the house became a benchmark for men’s luxury, particularly popular with the wealthy “New Russians”.
At its peak in 2013, the company had 100 million euros in sales, more than half of which was in the former Soviet Empire, where it is associated with Mercury.
The rent of the Parisian flagship is untenable, the clientele has aged and the rich young men no longer dress like their father
A good connoisseur of the file.
But Zilli has had a series of setbacks for …
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