DUBAI: The UAE’s largest tertiary hospital has appointed TBWA\RAAD as its creative agency of record.
The agency will lead the regional advertising and marketing activities of Sheikh Shakhbout Medical City (SSMC), a joint-venture partnership between Abu Dhabi Health Services Co. (SEHA) and Mayo Clinic.
Ramez Youssef, marketing and public affairs director at SSMC, said: “We were thoroughly impressed by TBWA\RAAD’s strategic approach, which was particularly aligned with our brand’s ambition to provide excellence and innovation in healthcare services.”
The new partnership will come into effect this month and will see TBWA\RAAD and SSMC collaborate on developing the brand’s communication, messaging, and content strategy across multiple platforms.
Reda Raad, group chief executive officer at TBWA\RAAD, said: “We are looking forward to disrupting healthcare with SSMC and developing creative ideas that will help reinforce the brand’s position on a global scale as the leading hub for medical excellence and as a pioneer in innovation, driving the future of healthcare in Abu Dhabi and in the region.”
