Wellx associates with Fitbit to integrate activity data into its health insurance offerings.
Wellx, the region’s first wellness insurance platform, announced a new association with Fitbit, now a part of the Google family. The partnership will fuse well-being and insurance by embedding activity data into health insurance to create a more fun and engaging experience for Wellx insurance and Fitbit customers. Wellx will incentivise individuals and corporates in the UAE who buy a new health insurance plan for themselves or employees to stay healthy throughout the year.
Wellx plans to extend benefits such as offering a complimentary Fitbit with every policy and the ability to earn cash rewards after achieving fitness goals. The association will also allow Wellx to connect its platform with Fitbit through its open API and access activity data upon user consent, enabling Wellx to gamify and foster healthy competition among users. Wellx platform will encourage users to set and complete health and fitness goals each month to unlock various rewards, including cash-back, shopping vouchers, memberships at fitness centers, dining vouchers, and much more.
“Our association with Fitbit will enable us to turn a traditional financial product into an engaging lifestyle product by gamifying the individual wellness journey. By incentivising our customers to care for themselves and rewarding them financially, we expect to change how customers perceive insurance. We aim to become their everyday health companions and remind them of the benefits of staying healthy.” Said Vaibhav Kashyap, Wellx.ai Co-Founder, and CEO.
Since its launch in January 2022, Wellx has brought together an ecosystem of wellness-focused services and products with the singular goal of making insurance fun, engaging and impactful. Through educational wellness programs and initiatives, Wellx and a range of global wearable partners will incentivise and influence user behavior, helping their customers make healthier lifestyle choices. Individuals who achieve set steps, active minutes, sleep, and readiness goals will be eligible for cash-back rewards through the Wellx insurance program.
“By associating with locally grown companies whose prime focus is the health and well-being of the people of UAE, we at Fitbit are supporting our bigger mission of helping everyone become healthier. Wellx customers will be able to get Fitbit smartwatches and trackers featuring some of the most advanced wellness capabilities; these devices will give users a holistic view of their health and wellness.” David Amehame, Regional Sales Manager, Middle East & Africa, Fitbit at Google.
Fitbit’s health and well-being experience easily integrates into a wide variety of health interventions and well-being programs – including embedded health plan benefits, condition management point solutions, research studies, and wellness programmes – and helps to extend and enhance their impact by driving higher participation levels, increasing physical activity, and helping to improve weight loss and diabetes outcomes.
“At Wellx, we would like to encourage UAE residents to get on to activity linked insurance programme early in life and work on building healthy habits. We’re trying to help people understand insurance better and deliver an engaging experience that could help change the general perception that insurance plans are complicated and boring,” said Javed Akberali, Wellx.ai Co-Founder & Managing Director.
