Details
Kohler, a global lifestyle brand and leader in kitchen and bath products, returns to Milan Design Week with the world premiere of a large scale immersive installation in partnership with artist-designer, Dr. Samuel Ross MBE and his industrial design studio, SR_A, along with the global unveiling of Formation 02, a new smart toilet, the second product from the Kohler x SR_A multiyear partnership.
Formation 02 is a limited-edition smart toilet available through sra.kohler.com starting on April 16.
“Formation 02 furthers our celebrated partnership with SR_A and Dr. Samuel Ross, bringing new and unexpected design and exemplifying Kohler’s history of design and innovation excellence,” says Scott Edmunds, VP of Kohler Marketing. “Formation 02 combines our industrial expertise and technological prowess with our strong belief in the power of creativity to challenge and drive forward progress.”
FUORISALONE INSTALLATION
Formation 02 will be unveiled at FuoriSalone through a large-scale site-specific installation titled Terminal 02, hosted at Palazzo del Senato (Via Senato 10) daily from 12:00pm to 10:00pm from Tuesday, April 16 through Sunday, April 21.
Terminal 02 will invite visitors to journey through a maze-like network of industrial pipes that lead to the Formation 02 toilet. This immersive experience will allow visitors to witness the flow of water in different shapes and levels, ideas of flow and control, alongside discovery and play will be brought together through an aesthetic that utilizes elements of natural landscape juxtaposed with industrial and scale engineering.
The industrial, brutalist products and installation sit within the grand pillars of the historic Palazzo del Senato reflecting its classical architectural elements and the sky above.
Honoring the heritage of traditional craftsmanship as well as pushing into new territories to change our perspective on the essential element of water the installation will embody the shared philosophy between Kohler and SR_A.
Kohler will also display its newest global product innovations at the Salone del Mobile Fair, Hall 22 – Stand H10 H6.
Participants
Dr. Samuel Ross MBE and his industrial design studio, SR_A
