LandmarkShops.com, the flagship E-Commerce and Omni-Channel initiative of the Landmark Group, has expanded its mobile reach with the launch of its official Android app. The E-Commerce site already has a strong presence in the UAE through its desktop and mobile sites, as well as its app for iPad. The launch of the Android app will now further boost LandmarkShops’ product offering and help reach out to an even wider community in the country, which leads the region in smartphone user penetration.
“We’re thrilled to launch our official LandmarkShops Android app. Our Android community is incredibly important to us. Today mobile drives over 60% of our overall traffic with Android accounting for over 50% of that figure. We’ve worked hard to make this app simple, fast and user-friendly to deliver a happier and more convenient mobile shopping experience for our customers,” said Savitar Jagtiani, Business Head of E-commerce at LandmarkShops.com.
The LandmarkShops Android app features over 40,000 fashion, beauty, home and electronics products from eight of the Landmark Group’s leading brands — Splash, Babyshop, Emax, Lifestyle, Max, Shoe Mart, Centrepoint and now Home Centre.
The goal of this app is to create a simple and trusted environment for its customers, delivered through great design. The app is secured by best-in-class 256-bit SSL encryption security for a safer online shopping experience It also integrates Shukran, Landmark Group’s award-winning loyalty programme and key features of the site like 1-click with FastPay, Cash On Delivery, Returns Via Store and Next-Business-Day Delivery, along with all other Omni-Channel benefits that LandmarkShops.com offers.
Since the launch of LandmarkShops.com, the site has grown from strength to strength, registering a remarkable 207% growth in FY 2014-15. By enabling customers to shop on-the-go, the launch of the Android and iPad apps emphasizes LandmarkShops’ commitment to constantly refining customer experience through ongoing innovation.
LandmarkShops is the flagship E-commerce and Omni-Channel initiative of the Landmark Group. Launched in December 2012, the vision for LandmarkShops is to deliver the world’s greatest customer experience through simplicity, value, choice and convenience and become the most loved place to shop. Its mission is to create the world’s best Omni-Channel retail experience for its customers, employees, brands and businesses.
LandmarkShops now features over 40,000 products from 8 of the Landmark Group’s leading brands — Home Centre, Splash, Emax, Max, Babyshop, Lifestyle, Shoe Mart and Centrepoint.
Committed to ongoing innovation that is delivered through great design, features such as earning and spending Shukran loyalty points for instant savings, 1-click shopping with FastPay, Cash on Delivery and Next Business Day Delivery drive its customer experience forward. As trust is paramount, the site is secured through enhanced 256-bit SSL encryption.
Omni-Channel features such as Returns Via Store and Pay & Collect for Emax aim to seamlessly connect the digital and in-store experiences together, while its Android app, iPad app and mobile-friendly site further refine the customer experience through greater convenience.
